In Pursuit of Facebook Happiness

Long overdue piece for my A List Apart column. This one is about Facebook, too. I may be obsessed.

One of the motivations for Facebook's controversial study was to debunk the notion that seeing our friends' happy posts in our news feeds actually makes us sadder. And according to a post by Adam Kramer, the primary author of the study, it did exactly that, "We found the exact opposite to what was then the conventional wisdom: Seeing a certain kind of emotion (positive) encourages it rather than suppresses is."

But, how profound is this effect on users' overall enjoyment while they're using Facebook? That remains unknown, and in my experience, it's not much at all.

Read it on A List Apart →