Less is More, More or Less

There's a lot more I want to say about the topic of intuition. It fascinates me more than anything else I've come across in the last couple of years in my meanderings through cognitive psychology. This is a start, though —

Research shows that design decisions based on gut feelings, simple reasoning, and rules of thumb can be as effective, if not more, than those based on complex analyses.

Read it on MIX Online →