There Is No Data vs. Intuition

Heads/Tails, Left/Right, Church/State, Engineering/Design, Logic/Emotion. Oh wait—the flipside of logic isn’t emotion. It’s fallacy. Another fallacy is feeling obliged to join either the faction of the sensibly-clad engineers or the faction of the crayon-toting creatives. Nishant Kothary has found that research is on the side of trusting your gut (then backing up your instinct with testing).

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