This site hasn’t been updated since 2012. You can still peruse who I was back then, but know that much of what I think, feel, write, and do has changed. I still occassionally take on interesting projects/clients, so feel free to reach out if that’s what brought you here. — Nishant
The halloween special edition of my A List Apart column, and it's about the scary monster within our brains:
I recently learned that the phrase “trick or treat” is short for “Give me a treat or I will play a trick on you.” It’s actually a threat. It also happens to be a frighteningly good metaphor for how our brains work. “Give me short-term gratification, or I will make your life miserable!” is the brain’s modus operandi as it communicates with itself to help us live our lives.