The halloween special edition of my A List Apart column, and it's about the scary monster within our brains:
I recently learned that the phrase “trick or treat” is short for “Give me a treat or I will play a trick on you.” It’s actually a threat. It also happens to be a frighteningly good metaphor for how our brains work. “Give me short-term gratification, or I will make your life miserable!” is the brain’s modus operandi as it communicates with itself to help us live our lives.
Read it on A List Apart →